An Official Article Marketing Service
Online advertising has existed just as long as the internet alone, on the other hand it isn't just limited to flashing ad banners and annoying popup promotions. Article marketing, an advertising technique that has been in use for as long as printed mass media, is an equally well-liked, albeit less visible method of advertising for which many companies favor to make use of an service to market articles.
Rather than conventional advertisements, an article marketing service uses brief articles to attract and inform consumers about a product. As opposed to most advertising which targets to expose itself to as wide an audience as possible, articles to market is designed to be sought out by consumers, or at least to be found by consumers looking for something similar. Articles are typically written about a subject tangential to whatever their parent company is attempting to sell, providing contextual details to both intrigue a potential customer and also to enlighten them.
The articles are typically laden with hyperlinks leading back to the website for which the company was written, or at least contains references for it. However, more so than direct exposure to a targeted demographic, an article marketing service supplies a much more subtle benefit to a company. The article marketing service is a part of a larger aspect of advertising: search engine optimization. The way most search engines operate is by scanning the internet for content referring to a specific source, and then sorting the relevancy of those sources by the sum of content leading towards them. In this case, content is provided by an article marketing service in the form of articles. Again, articles are written on a subject relating to the product or service made available from a website (one example is, unlocked cell phones) and inhabited with hyperlinks pointing back towards website offering said products or services.
Whenever a user makes a search engine query for "unlocked cell phones", the search engine will find the article with hyperlinks of the keywords "unlocked cellular phones" and the website to which they lead. The search engine then translates this as relevancy and raises the websites position among search results accordingly. If multiple links are put in a single article, the degree of relevancy is improved, and if several articles are published each with several hyperlinks, than substantial gains can be made for the website's rank, appearing closing to the top of the list of results.
In this way, a user looking for "unlocked cell phones" is therefore vastly more possible to happen upon the website in question. Because an article marketing service focuses more specifically on these factors of article marketing, they can provide results far more substantial than a organization allotting only minimal resources and man hours into the endeavor.
About the Author
By Paul Wise who often uses an marketing article service and therefore recommends http://www.articlecontentengine.com/article_marketing_service.php
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