Free Vs. Paid Traffic


by Heather Curtis

Copyright (c) 2013 Heather Curtis

Many people believe that all traffic should be free, but this isn't always true. It can be worth it to pursue paid traffic avenues if you have a product that has been proven to convert very well. The trouble is, you will need some free traffic in order to test conversions, first.

I use one main rule of thumb when deciding whether or not to try paid traffic:

If I am selling a product of my own, or if I am sending traffic to a page that focuses on selling on specific product, I will try paid traffic.This means that I WOULD send paid traffic to a sales page or a review page, but I would NOT send paid traffic to a blog, forum, article directory, or other information-style website.Paid traffic should be reserved for situations where you are promoting something very specific that has already been proven to convert. Otherwise, stick with free traffic.

My Favorite Free Traffic Source? Article Marketing!

Article marketing is a very popular method for getting traffic. In many markets, it's one of the best ways for bringing in large quantities of targeted visitors for free.

Most people have no idea how to use article marketing effectively. They write two or three articles, and then they give up; claiming article marketing isn't effective because they got no traffic from it.

The truth is article marketing can be extremely powerful if done correctly. Many people get tens of thousands of visitors every month just from their articles, and make five or even six figures from that traffic!

In order for article marketing to be effective, you must make sure to write each and every article around a specific keyword phrase. This Phrase must have a significant number of searches each month, and very little competition. This will help ensure your articles get traffic from search engines.

Articles won't usually get a lot of traffic directly from article directories. Most of their traffic comes from search engines. If this is true, you may be thinking, why can't I just put the articles on my own website? Well, articles directories already have built-in authority with search engines. This means pages on them will usually rank faster and easier than pages on domains with less authority. Thus, you can use their authority to grab search engine traffic and funnel it to your own site.

How is this done?

Whenever you submit an article, you are given a section of text at the end that is known as the "resource box". In this area, you can add some text and link to your own site.

Your resource box is one of the most vital components of your entire article. If the resource box is boring or doesn't give readers a reason to click through to your site, they will leave without visiting it. Make sure to spend time crafting a compelling resource box, and you will be able to make the most of the articles you submit.

I use submityourarticle.com to submit my articles for my blog traffic, works for me :-)

About the Author

For more great traffic techniques and fantastic freebies, visit my blog at http://www.easymoney4us.us See you there!

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