Increase Your Website's Credibility and Conversion Rate With Security Seals
Using Trust Seals to Boost Online Sales
Build Your Conversion Rate and Website's Credibility By Using Trust Seals
Everyday there are thousands of new internet users online. Regardless of the fact that more people all the time are making purchases over the internet, a lot of consumers remain uncomfortable with it and because of that are tentative about shopping with the internet. Today consumers are becoming increasingly smarter, more guarded and more savvy about what can put them at risk. Online customers need to be absolutely certain that their personal information is safe and secure and their privacy will be upheld at all times.
These days, it is the responsibility of internet merchants to provide consumers with a secure place to make purchases. Web sites that are honorable and respectable will not only provide consumers with fantastic services and merchandise, but also increase the confidence they've got in the online purchasing process. By implementing a trust seal on their websites, online merchants possess the ability to enhance website credibility and build consumer trust. Trust seals can increase sales and conversion rates by a large margin--sometimes 15 percent or more.
As an online merchant, one of your most important assets is the trust and credibility your site communicates to customers and prospective customers. It may seem like an inconsequential detail, but if visitors have confidence in you and your site, they're more likely to purchase from you, and the more credibility you've got, the more sales you're going to make. In other words, site integrity pays. It's a fact that displaying trust seals on a website and providing third party verification of your site's credibility will convert to sales.
Trust marks or trust seals come in different forms and from different companies, but most commonly seals come in one of three categories:
Privacy Seal:A privacy verified seal is given to sites with a privacy policy that meets the specifications and standards outlined by the third party. Executing a privacy policy and upholding it is an imperative part of developing customer trust. Privacy policies traditionally provide a promise that private information will not be transferred, sold or exchanged for any reason, that customers will not get e-mail correspondence from the company without their consent, and that information won't be kept on file for longer than a established time frame.
Business Seal:For this seal, the company's address is confirmed and verified through U.S. or Global Priority Mail, as is the company's customer service phone number and e-mail address. In general, qualifying for this particular security seal requires a business address, URL, company name, and customer service e-mail and phone number. A number of third party verification companies also require a managing member of the applying company to give a valid address, e-mail address and phone number to be awarded a business verified seal.
Security Seal:With regard to a company's privacy policy and SSL certificate, implementation of this particular seal documents a Website's security. Websites that are awarded a security verified seal have had their SSL certificate provider as well as customer check in and out page's security confirmed and verified along with meeting the standards of the other trust marks featured above.
Security seals and third party verification have the ability to help change the trepidation that A lot of consumers feel about whether or not they can trust websites with their personal information. Site authenticity and integrity can make a huge difference in online sales and conversion rates. The intent of third party verification and trust mark programs is to help valid and recognized online merchants to build the web credibility they need so they can run a successful business.
About the Author
C. Cook is a content writer who writes about and researches subjects of interest to internet merchants, including conversion rates and boosting sales.
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