Autoresponders! A Boon to Online Businesses


by Gaurav Chitnis

An auto-responder is just like it's name suggests. A tool which responds to emails and website queries in an automatic manner. This is easily the best way to automate your website since you don't have to respond to each customer indivdually. All you have to do is build a common message for all your visitors or members, and your auto-responder will personalize each message and send it out to each member for you. You will be able to set up response messages, reminders, and also send bulk emails. Thus it can be a great time saver and an effective way of communicating with your members and visitors.

The auto-responder can be your biggest online asset, since it gives you complete control over sending emails to your existing and potential customers in an organized and timely manner. What's more is that you can also schedule your responses so that they are sent out automatically on the scheduled date and time. This can be really neat since if you want to send a simple welcome message to each individual customer as soon as they complete a registration form on your website, you can pre-program it and it will be sent automatically. You must have experienced this many times yourself. You might sign up on a website and immediately you receive a personalized email which welcomes you to their website as a new member. This system is very popular with online technical support departments, membership websites, online stores, newsgroups, web hosting sites, etc. just to name a few.

Another advantage which I spoke briefly about is scheduling of email messages. Suppose you sign up your members for a weekly newsletter, then you can schedule your autoresponder to send out at least one email per week. This feature can also come in handy in case you want to send reminders to potential or existing customers. Hence as far as messaging is concerned, your auto-responder can do as much stuff as you want it to. You will be saved the hassle of hiring a full time employee to manage your emails, and will also send you many hours of precious time. Since an auto-responder can automate your email tasks, there is absoultely no chance of missing any important deadlines or opportunities as far as communication is concerned. And besides you can send as many email messages to as many people you want.

In the coming years, your business growth will directly reflect your opt-in mailing list. And with growing business, you will have less time for other activities like email. Since it would be impossible to answer each email, or customer support individually. But the good news is that with the help of auto-responders you can almost completely eliminate the time spent emailing your members or customers. Hence it is best to start using an auto-responder early in your online career. In this way you can start in a small manner and also learn many features of the auto-responder, since different auto-responders have different features. And since it is very easy and convenient to handle a large number of users with the help of auto-responders, you will find the your opt-in mailing list and online business grows much faster.

So what do we think about auto-responders? Well it is not going to replace personal emailing entirely, and we still suggest sending personal emails whenever necessary. But for typical, automated and immediate online business responses an auto-responder is your best bet. Since it is convenient, less expensive, and above all a great time saver.

About the Author

Gaurav Chitnis is the president and lead developer at EffectWave.com, which is a http://www.effectwave.com" target="_blank. One of their missions is to create awareness amongst internet users through their http://blogs.effectwave.com" target="_blank posted regularly on their blog at http://blogs.effectwave.com.

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