Basic Essentials Of Writing Press Releases

Writing press releases is one of the most popular ways in promoting a business online. If you think that it is old fashioned, think again. Big and small ventures make use of press release often because apart from being effective in getting brands known to the public, it's also cheap and easy. In this article, let's talk about the basic steps on how to make a press release.

First off, it would be great to have a review of what a press release truly is.

A press release is a kind of write-up which serves as a statement to the media, resembling a news story. Hence, it is also sometimes called news release. Mainly, it talks about certain topics that give information and indirectly promote a company at the same time. For example, a press release can be about a new product, service, personnel, award, citation, and the likes in a particular organization. Its main purpose is to let the public know of these new things, but at the same time, to also market the firm.

After defining, let's now talk about the steps on how to write press releases.

Create the headline. It's important to make a good headline because this will serve as the face of your article. See to it that it will sum up the release in an enticing way so that people won't be able to resist it. You can write it in bold or use a bigger font size. This is to make the effect even stronger in the social media today.

Make the body. The body of a press release is created the same way as any news story is created. It must follow the inverted pyramid pattern where the most important details--the what, who, when, where, why, and how--are on top and the supporting details are arranged from the most important to the least.

Introduce your company. When a news reporter picks your press release, or an online reader goes through it, they would be interested to know more about the company. Some writers opt to introduce or talk more of the firm after the last paragraph. Two or three well-crafted sentences here can go a long way. This is also where a link can be included so viewers can visit your page when they want to know you more. Other people writing press releases call this spot the boilerplate. In old newspaper lingo, it is the space where standard texts are used repeatedly. In online PR writing, it can serve as a fantastic block for encouraging readers to get to know you further. This is the common procedure of writing press releases. The steps may sound confusing especially if you haven't done a news release before. But, remember that no one is born an expert. If you are willing to learn, then there's no reason why you can't finally be an effective press release writer. If you're totally bummed out and want the easier way though, there are people always willing to do the job in your behalf. You just have to prepare your pocket for the investment.

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