Points to consider before hiring a Graphic Designer
As the opinion I’m about to list is technically true when it comes to going into any key marketing project, I think this frequently applies more for graphic designers than anything else. The reason is because I believe more companies appoint outside graphic designers to do their work, and few other jobs require something from outside the company.
This as expected leads to a greater risk of collapse in conversations and communication between the two sides, and can lead to numerous other concerns if the right information isn’t put on the table right from the beginning. Here are some of the things to think, and make sure that both sides are aware of right away.
The first is the length of the project. Generally projections or other guesses are made early on by both sides on when things are going to get done, and when both sides want things to get done, but don’t allow that fool you into thinking the require for constant communication is over. You should be doing two things at the beginning: first deciding how long both sides believe it will take, and second set up a system for continued communication so that there is no risk of one side being belated and the other not knowing about it.
Next set up precisely what you’re looking for. I’ve seen circumstances where the company wanted the designer to create some brochure templates for them to use with numerous different ad projects. The designer thought they were only supposed to design brochure printing for a single marketing shove. Because of this the template they made wasn’t destined to be used multiple times, and was too exclusive to be efficient as normal long term brochure templates typically are.
All they would’ve had to do to shun this is to be open about it from the beginning and make sure that their expectations were totally apparent.
Pay is another thing that comes up far too often, and there is regrettably a breakdown in communications over this. What often happens is that a base amount of money is listed as the pay, but then things get postponed and the project takes longer. The pay goes up from the designer because of this, but the company is unaware of the details, or never discussed the possibility of paying more if things take longer.
Be sure you appreciate right away exactly how much the pay will be and how the pay will be exaggerated if any problems occur, or if things go on for longer than either side first thought.
The major thing to believe is that you need to be sure that everybody understands exactly what the other one wants, and the best way to achieve it. If you can keep your sides synced up and keep communication open, you shouldn’t have any trouble.
About the Author
Bubblefish is a graphic design boutique specializing in the production of high-quality design artworks; our expertise range from branding, magazine advertising, advertising, brochure printing, campaign and various other design solutions.
Tell others about
this page:
Comments? Questions? Email Here