Top 10 Tips For Writing A Business Blog
If you are looking to start up a blog or simply want to know how to make it really good, here are some helpful tips.
Benefits of writing a business blog
There are many great benefits to be had when keeping a business blog:
Blogs help increase SEO
Blogs can help deliver customer service
Blogs are a great place for industry comments
Blogs can share the latest news and events
Blogs can attract new customers and retain existing customers
Business blogs enhance credibility
Top tips for writing a business blog
Blog writers should be creative and aware of social trends for the blog to be kept fresh. These top blog writing tips can help keep your blog on top.
Plan your blog
Blogs have the luxury of being flexible, in regards to content and style. However, ensuring consistency of when the blog is published is important. Once you start on the slippery slope of "I'll post a blog tomorrow..." - the blog may quickly cease to exist. We all know that tomorrow never comes! The blog writer should create a blog plan for posting, content writing and time spent on blog writing.
Use a friendly tone
The blog writer should use a friendly and informal approach. People reading your blog are human and may need an escape from the office paperwork. A friendly tone makes reading enjoyable, increasing the chance of return blog readers. Professional copywriter, Leigh Cooke Southampton says to "ensure the tone is relative to the target audience and business you are in."
Keep it useful and topical
When writing a blog, it is important to keep it useful and meaningful to your target audience. Blog writers should provide useful advice for their readers. If there is something important happening in current affairs or your industry - blog it! Sign up to RSS feeds and news feeds on your chosen topics.
Write regularly
Blog writers should post a minimum of 2 - 3 times a week, plus any additional topical blog posts. Regular blog posts are great for search engine optimisation.
Use keywords in blogs
Ensure your blog posts have a good amount of keywords in there. Professional blog writer, Leigh Cooke Southampton says "blogs should have about 7% keyword density - a good rule of thumb for SEO writing."
Share it
When you've written a blog - share it on social networking sites. Increase blog readership by posting on Twitter, LinkedIn and Facebook. This will let current readers know about the new post and share with colleagues.
Steer clear of promotion
Blog writers may fall in to the trap of using the blog to promote the business products or services. Although this may be done for special events - the promotional aspect of your business should be left to professionally written press releases. Readers will quickly tire of product advertisements - the blog is about giving useful and relevant information.
Blog formatting and readability
Blogs should be short, punchy and informative - giving readers a taste of what you're all about. Online readers have a short attention span, so keep it under 500 words, use meaningful titles and include bullet points, images and graphs. If you've got a lot to talk about - consider article writing for business.
No excuse for misteaks!
Once you've written the blog - leave it a while, then proof it for spelling, grammar and sense. Leigh Cooke Southampton suggests giving the copy to a colleague for critical review.
Hire a freelance copywriter
Writing a blog can be time consuming - demanding a high level of commitment, creativity and writing skill. Many businesses outsource the business blog to professional copywriters. Hiring a freelance writer will ensure a professional business blog, packed with SEO techniques and written on time and on budget. Freelance copywriters do what they do best - write excellent blog and website copy, letting you get on with what you do best.
Start your business blog today!
What are you waiting for?! Get cracking with your business blog! Have fun, post lots and enjoy the benefits of a business blog!
About the Author
Why not give your business the seasoning it needs with a bit of salt.? We create great blogs, articles, big campaigns as well as website copy and Tweets to name just a few! Why not give us a go? Just visit http://www.addsalt.co.uk
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