Marketing, Marketing, Marketing...Does it Ever End
Marketing, Marketing, Marketing...Does it Ever End By Sherese Duncan
Marketing, marketing, marketing, it's like a never ending cycle and it must end! Even though I do talks and give tons of information on infrastructure, systems, processes, target market, and all those other things that are critical in business - it always ends at "well...can you help me with marketing?"
I know I know, it's the marketing that drives revenue the revenue in your business but it can also be the camel that breaks your business's back. In order to have successful marketing you must have the infrastructure in place to support your marketing activities.
For example: Let's say you implement a wonderful campaign to sell a particular service or product and it's based on people purchasing online and in turn you have to ship them their purchase or provide a place for them to download the purchase if it's an digital product.
What things do you think you must have in place to make this campaign a success?
Just to name a few:
• Target Market Defined
• The Solution must fit the need of the Target Market
• Key Messaging and Consistent Brand
• Good Quality Web site with functionality
• The Right Pricing structure
• Transaction processing and managing
• Customer Service requirements
• Follow up procedures and schedule ...this is just the beginning.
Yes, I know there are many tools and resources out there to help you automate and manage this whole campaign. Main Takeaway: Just because you have the right tools doesn't mean that you have the right target market or have the right solution.
As we discussed in the last issue, there are many reasons why your marketing isn’t as stellar as you would like it to be. I’ve created a process for clients that allow them to implement a basic marketing program that will be the standard for the life of their business. This is the first step – get a basic program in place and stick to it for at least six months. Next, as you gain momentum, update and get feedback you can adjust and add other activities.
Your Next Step Take the information from this article and conduct your own research about a Foundational Marketing Program for your business. If you’re unsure of where to begin, start with getting educated on marketing strategy through your local. Once you’ve grasped the concept of what you think you want to do, define how this foundational program will fit into your overall business and figure out how you can integrate it into each aspect of your business. Then write it down. In the end, with your foundational marketing program in hand, you will be able to move forward confidently and be ready for anything.
© 2006 Effició, Inc., Inc.
About the Author: Sherese Duncan is the Author of the Award Winning Ezine, The Street Perspective, a bi-weekly eZine for small biz owners who want straight-to-the-point simple strategies to increase profits and increase cash flows. Sign up for your free profit strategies at http://www.thestreetperspective.com
About the Author
Sherese Duncan is the Author of the Award Winning Ezine, The Street Perspective, a weekly publication for small biz owners who want straight-to-the-point simple strategies to increase profits and increase cash flows. Sign up for your free profit strategies at http://www.thestreetperspective.com
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