Effective Tips When Making A Real Estate Video

There is a new trend in real estate which is using a video of an agent giving a tour of a listing. These videos are going to dictate how real estate is going to be bought and sold in the near future. You will surely be left behind if you can't keep up with the changing trends. The following are some tips on creating effective videos like these.

Treat the video as a sales presentation. Walk through the house as if you were actually showing a client the property. Try to imagine that the buyer is in front of you and talk through the features and benefits of the house as if you were with the client in real time.

The best way to do this is to tell the home's story. The video is not just about a beautiful garden or an avant garde living room. By telling the story about the home, you are making the buyer experience the home, not just see it.

Use a script, just like in films. The script can be as simple as a list with bullet points to remain on the right track. Do not say too much of what you do not want and too little of what you do want.

Keep it brief but interesting. People should be compelled to watch your videos. Make it lively and have a good narration. It should run for five minutes or less. It is better to have a video that leaves the audience wanting for more than one that drags on and on and loses the interest of the viewer. One of the advantages of a video is that the viewer can replay it at their convenience.

Don't show unnecessary parts of the home. No need to show the toilet, nor the interior of a cupboard. It is good to make your video a showcase of a lifestyle. Capitalize on the emotion of your potential buyer. Here are some examples:

Cooking in the kitchen

Watching movies in the multimedia room

Relaxing in the study with a novel

Playing board games in the family room

A breakfast in the patio

Entertaining guests in the living room

You should not forget about the lighting. Make use of all the lights in the room. Extra lighting does not hurt. Videos don't have aperture speed adjustments like a camera, thus poorly lit rooms look dreadful.

Let's suppose you are showcasing a stunning bookcase built into a room. The bookcase should not just pop out of thin air. Zoom out to show how the bookcase fits into the room. Pan left and right to illustrate a general feel of the room. In fact, you can show a person getting a book from it to create a reference point for the height and width of the bookcase.

See to it that the one holding the camera stays still. You are not taping an episode of NYPD Blues, so avoid jerking the camera around.

Avoid adding music as this distracts your audience. Perhaps add music during the intro and at the end but not while you narrate.

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