Onsite SEO You Can't Afford To Miss

When you're new to internet marketing, specifically on SEO, you'll basically be introduced on two things - onsite and offsite SEO. And as someone looking to delve into this industry, you need to understand the two and be able to differentiate one from the other. This entry will talk about the "Onsite SEO" and the basic things you should always consider when optimizing your website onsite.

Here are things you can't afford to miss on onsite SEO:

Meta keywords, descriptions and tags - Search engines, particularly Google, search for these details in your website and use it for your optimization. Furthermore, make sure your website's sitemap.xml is updated with the search engines.

Title tag - Make sure your title includes the keywords you're targeting; this is probably the most important thing in onsite SEO.

Body Text - Highlight the important words in your text by Bolding them, this means emphasis, and search engines crawl for them.

Also, your first sentence should include the main keyword you're targeting for the page, most preferably, the first word of the first sentence. However, make sure that it's humanly readable and doesn't sound awkward.

URL - Dedicate your website's URL for optimization through including the main keyword you're targeting to your URL.

Use Headers (H1 and H2) - Search engines crawl for these things in your content, so use it for emphasis. Of course, you need to make it readable and friendly for both human and robot readers.

Link your pages to other pages of your site - this is called "Onsite linking," which basically means there are clickable words or phrases (preferable of keywords and key-phrases) in your web page that links to other web pages in your website. With this, you're actually optimizing multiple pages all at the same time.

Link to authority sites - Authority sites weigh important factor in optimization simply because search engines love them. Linking to these sites will surely amplify your web pages through the keywords you target.

IMG Alt Tags - We all love to put lovely images alongside with our content; it simply makes the page enjoyable to read and lovely to the eyes. But rather than solely putting images for aesthetic purposes, take advantage of your images by putting Alt Tags with keywords you're targeting.

Think of your Keyword Density - Though there is no hard-and-fast rule on the number of times you use your keywords in your content, stuffing your page too much can be counter-productive to your goals. The ideal keyword density is at 3% to 5% of your site content, going more than that will hurt your optimization.

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