How To Convert Website Traffic Into Sales

---

Copyright (c) 2012 Lianne-carla Savage

When it comes to growing businesses using websites one of the biggest topics is getting more traffic. What about those of you who already have some traffic but aren't getting the results you had hoped for?

If you already have traffic coming to your website, there are 2 simple options that could be stopping this traffic from becoming customers or potential customers.

Marketing = Delivering a message based on results and simplicity that delivers value to anaudience at their meeting points and gives them a purpose to follow you.

You have obviously achieved this with the marketing that has originally brought them to your website so what is stopping them from taking the next step?

Unfortunately I cannot cover as much as I would like to in a single article. What I can do for you is pick out the top 3 things to consider when marketing and apply these to your situation.

Clarity

Other than it not being right for them and their current situation; the main reason why a prospect won't buy is because they are unsure of the offer and how it applies to their own life. Particularly if you are offering higher ticket items because people aren't going to pay thousands of pounds on something that they aren't sure about.

Pre-clarity I found I had a little interest but not much and a few people asking what I actually did, the rest didn't ask they just disappeared into the vast world of the internet. Gaining clarity has lead to me growing in all ways and now I have people who have never known or heard of me enquiring about V.I.P. coaching days and more because they can easily understand what I do and how it will benefit them.

This is the kind of results I want for you.

Consistency

Once you are clear on the message you are trying to deliver it is important that you are consistent with that message throughout your marketing.

Each message must build upon that core idea so that it strengthens your brand identity and develops that oh so important 'know, like and trust' factor.

If your adverts, printed materials and social media posts are bringing traffic to your website but that traffic isn't converting into sales or subscribers then it may be due to a lack of consistency with your message.

By tracking your marketing you can find out which type of people are visiting and what exactly is driving them to your website in the first place. You can use this information to craft your brand message so it is consistent with the traffic driving marketing or to alter your marketing so that it now drives traffic that is right for your brand.

Call To Action

So you've identified the message that your marketing wants to deliver. They have found it clear to understand and think it is of value and something that they could do with having in their lives. Then what?

They need to know what the next step is and your call to action does that.

It is one of the 7 key elements to successful marketing for a very good reason.

If you don't suggest the sale then people will continue browsing. They might browse further onto your site or they might move on to a competitor who then gets an easy sale. You have done all the hard work of spending time and money to get that visitor to your website and then created compelling content that assures them that the solution you offer is what they need.

Once you have got your message out to bring the right people to your website then it is simply a case of following these three C's to ensure visitors turn into subscribers and customers.

---

---

Comments? Questions? Email Here

© HowtoAdvice.com