How to Market Your Webcast
webcasting software
You can broadcast an informative seminar, and educational workshop or any other kind of media presentation over the Internet, but who is going to watch it? After planning what your webcast will contain, the next step is finding your target audience. Marketing your webcast can be simplified with these tips.
A webcast can be pre-recorded or broadcast live. Now that webcasting software by companies like TalkPoint has become so accessible, almost anyone with an idea can produce a webcast.
Promoting Your Webcast
If you have a website or blog, it’s a good idea to write an eye-catching ad and place it on your home page. Email blasts are another effective way to get the word out about your event. If you have a newsletter, be sure to include your ad in it as well. You can even set up a microsite if you want people to register for your webcast.
Of course, the perfect tie-in is social media. Facebook, Twitter and LinkedIn are excellent free sources for sharing news of your event. If you are involved in Facebook or LinkedIn groups that would have an interest in your subject matter, share it to them as well. You can create a free event page on Facebook and invite people directly from your friends list. Create a hashtag specific to your event and share it on Twitter a few times before the event. Ask your followers to share the event with the hashtag.
If you advertise in several different ways, you may want to consider using different promotional codes to track each medium. It will add to your knowledge of which type of marketing works the best for you.
Some of your registered attendees won’t be able to catch your webcast when you publish it. They were interested enough to sign up, so be sure to follow up with an email containing the link for the original broadcast.
Evaluate Yourself
After you’re finished with your webcast, an evaluation of the process and its results is an effective way to constantly improve. With quality webcasting software, you can track the attendance and any results from polls you might have posted. You’ll get valuable information knowinghow well your promotional materials worked. Also, ask yourself if the content you provided resonated with your audience. You’ll know this by seeing how many attendees stayed throughout the entire session and how many did not. At what point did they drop out of the webcast? This information will give you insight on future improvements.
Including a call to action at the end of your webcast is another way to keep your customers actively engaged. Offer them a free white paper or ask them to sign up for your next webcast if you already have one scheduled. If you don’t have one in the works, you can still ask them to sign up for your newsletter so they’ll be able to sign up for the next one as soon as it’s available.
Webcasts are a low-cost, yet effective, marketing tool in and of themselves. Take full advantage of what they have to offer to reach the maximum potential of your business.
About the Author
Weston Barnes is a write and an avid reader. When he's not writing about business, marketing, health, pets, or relationships, he's immersed in his latest book. When Weston was little, he would have to sneak a book light into his room so he could read until the wee hours of the night. For more information visit:- http://www.talkpoint.com/
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