Mobile Marketing Campaign For Events -RCB

INTRODUCTION TELiBRAHMA is an acknowledged brand for contextual mobile marketing and advertising. One of the most popular IPL teams, Royal challengers Bangalore (RCB) partnered with TELiBRAHMA to engage with the cricket fans. The team deployed BUZZ platform at the stadium to create conversation with the fans during the match. Fans could upload their cheering moments, start discussion threads, view and rate others’ opinions while watch the match. The solution created a platform for brand loyalists and a stronger connect with the team by delivering a superior experience.

AUGMENTED REALITY MOBILE APPLICATIONS

Cricket is almost like a religion in India and every cricket enthusiast likes to voice his/her opinion. RCB wanted to capitalize on this opportunity and create a platform for cricket lovers which could enhance their experience while watching IPL matches and transform them from brand loyalists to brand ambassadors. The innovative and engaging BUZZ technology developed by TELiBRAHMA was used in this campaign to bring all the cricket fanatics and RCB supporters on a common platform so that they could interact easily and share their opinions about their favorite sport. With the help of Bluetooth or Wi-Fi connectivity, the users could engage in activities like uploading photos, posting new threads, rating the opinions of others and much more. They could also get exclusive information about events like quizzes, thus enhancing their experience in the digital world.

CAMPAIGN

This Mobile Marketing Campaign was powered by TELiBRAHMA to cricket fanatics during IPL matches and events. BUZZ provided a sophisticated solution for the brand and wonderful experience to the users in the stadium allowing them to obtain all the information related during the match.

The users had to turn on Bluetooth/ connect to Wi-Fi on their mobile to have a digital experience within the stadium. They could upload their photos, start discussion threads, view and even rate the opinions. They could answer quizzes to win great prizes and download near live highlights on their phone. To create exclusivity a solution BUZZ was designed in such a way that only fans inside the stadium could create posts but all these posts were made visible to anyone outside by integrating it with social networking sites. An exclusive opportunity was created for the fans watching the match in a stadium that provided them an opportunity to boast about them being at the stadium catching up with more than just the cricket match.

RCB leveraged this forum to continuously engage their fans in a stadium by running a cricket quiz contest during the match. Users were posed with contest questions and were invited to respond within minutes. Fans with the highest number of answers were rewarded with exciting prizes and gifts. The in-stadium discussion forum added immense value to the franchisee by keeping up their reputation of engaging their fans innovatively.

SIGNIFICANCE OF THE CAMPAIGN

The MOBILE MARKETING for Event CAMPAIGN was a great success as is evident from the 50,000 engagements generated during the tournament. These engagements were nearly 40 times the twitter feeds during the same time. Over 50% of the users continued to engage in subsequent matches.

ABOUT TELIBRAHMA TELiBRAHMA is a prominent player in the mobile marketing and advertising solutions space. Since 2008, the company has been focusing on creative solutions in mobile applications based marketing and provided support to many industries and advertising media with the help of internet and mobile phones technology. TELiBRAHMA is a well known partner of many promotional campaigns and has successfully delivered customized marketing and advertising solutions to a large base of satisfied clients across the world. The service provided by TELiBRAHMA, especially in the augmented reality platform, Buzz, Brand club speaks volumes, about its innovative and creative expertise.

For detail visit http://www.telibrahma.com/

Comments? Questions? Email Here

© HowtoAdvice.com