Some Best Practices of YouTube Channel

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This article discusses the important characteristics of the most popular YouTube channels. The characteristics have been drawn from a recent study of best practices that are followed in YouTube. YouTube is a video sharing website. PayPal employees developed it in the year 2005. Google owned it in 2006 and it soon developed into a social media platform where users can upload, share or view video. It uses Adobe Flash Video and HTML5 technology to enable viewing of the user generated video content. Individuals, media corporations and organizations offering material or info via the website upload most videos. These act as the partnership programs. It now operates under the subsidiary of Google.

In Spring, a study a conducted by a group of students on the Internet and Mobile media course from Columbia college, Chicago, revealed the best practices in use. This was done based on successful incumbents and some corporate video production. The research found and defined the successful user as channels that have succeeded in becoming the largest recurring audience. The results from the study provide guidance on methods to build an effective presence on YouTube. The data can be accessed on a spreadsheet.

Different Genres of YouTube channels

The main genres in YouTube channels are enlisted below:

• 34 percent of videos belonged to the comedy genre • 33 percent to the music genre • 15 percent to the gaming channels • And, 6 percent were based on fashion and beauty.

There were other genres like art demonstrations, short films, auto tune, sports, news, science and nature.

Formatting and Programming options

Of the 241 incumbent channels, the study revealed that there are different programming and formatting choices:

Serialized vs. episodic content: The serialized content is materials that flow from one to another. In the episodic content, the video is not a continuation. Of the incumbents, majority were episodic in nature. The most famous ones were the channels with non-serialized content.

Varied vs. Consistency

Of the top 100 channels, 36 percent used variable formats, which did not stick to set schedule or time. The other 64 percent uses TV to release episodes at consistent times.

Topical content

Around 20 percent of the videos contain topical content as the channels think this to be the best way to attract viewers and keep them interested in the page.

The other factors that were studied were the frequency of video posting and the independent content vs. the large brands. It was found that the average of video posting was maximum five per month.

Budget Logistics

The study revealed that more 85 percent of the top videos could be placed in a budget that included cameras, lighting setup and inexpensive editing software. 96 percent of the videos were shot with single cameras and crew sizes remained to be between one to two people.

Conclusion

The research revealed a detailed insight. It is difficult to base the conclusions on the data but it can be useful when considering the information in respect to the genre of the video. The most shocking was the budget factor that showed that majority of the videos is produced with a shoestring budget. The research proved that to be successful in YouTube, one just needs content. Communities dominate YouTube, and therefore it is important to present content that they will appreciate.

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