Article Marketing Strategies - How to Format a Link in Your Resource Box
There are two types of links that you can put in most resource boxes. The first is just your written out URL. You will be able to identify it because it is the website address that is listed at the top of your screen when you're looking at your site. It begins with http:// or similar and ends with .com or similar.
On most article directories, if you enter your full website URL (rather than just mysite.com or www. followed by your site), it will automatically create a clickable link that will lead the reader back to that very website.
This is the easiest type of link to make. Sometimes it's called a text link, because there is no HTML involved.
Some article marketing strategies on this--
Tip 1: Don't put any type of punctuation after your link. Even if it's at the end of a sentence, don't put a period, but rather just leave off after the URL. Putting punctuation directly after the link can cause the link to break. If you must put a period, put a space in between the last character of the URL and the period.
Tip 2: It's best if this link is not more than 60 characters. Going longer than that can cause the link to break when it is republished in ezines. Many ezine editors and other types of publishers allow 60 characters per line. Any extra characters get wrapped onto the next line, which can result in a break in a link.
If you would like to link to a page on your site that has a URL that is longer than 60 characters, then you may wish to use the second type of link.
The second type of link is a bit more complicated--it's one where you can make specific words in your resource box form a clickable link. So, you would have written text in your resource box--perhaps you're telling about your business, your niche, maybe a product, and you choose some specific words that capture what your site is about and use those words to form the link going back to your site.
In order to do this, HTML is involved. Some directories make it easy for you and they just ask you to highlight the words you would like to hyperlink and then click on the "add link" icon and enter the URL for your site. They put the HTML in for you. Other times you may need to manually input the HTML code.
Some tips on this:
Tip 1: Limit the words you hyperlink to 3 or less--you should not be hyperlinking who sentences or long blocks of text.
Tip 2: The words that you use to form the link should give an indication about what your site is about. These are called "keywords" or "keyphrases", and it's best to do research to determine which phrases produce the biggest return. Ideally these phrases are what your target readers are typing into search engines to reach websites on your topic.
When submitting a resource box, it's important to know how to format the various links and what the link options are. Most sites will accept a basic text link (just the written out URL), and some sites will also accept the more advanced type of link that is made up of your keywords. The best way to be sure that your links are formatted correctly is simply to test them: For every single one of your articles, be sure to click your links and make sure that they go to the site you desire.
About the Author
Steve Shaw has helped thousands of business owners worldwide build traffic, leads and sales to their websites, and he wants to help you do the same - grab his free report giving you a blueprint for attracting sustainable, dirt-cheap, long-term, targeted traffic to any website ... including yours! Go now to http://www.submityourarticle.com/report - some people have used the same information to boost their traffic by up to 600%!
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