Pop-Up Displays For Trade Show Booths: Perfect For Cost Saving and Graphic Power

Copyright (c) 2010 Gerry Stringer

Trade shows are quite possibly the best marketing tool out there to get the company's best product and staff in front of the consumer immediately, which is why a lot of options for trade show booths exist. You may go with a table-top show, an exhibit display for a fair or a custom display for a full show, but to get the most bang for the buck, pop-up displays are the most favored choice for trade shows.

Modern pop-up displays come in a variety of sizes and formats, and offer exhibitors excellent graphic opportunities and many money-saving advantages. They can be full exhibit floor displays for an 8-ft., 10-ft. or 20-ft. booth space, or smaller 3-ft., 6-ft. or 8-ft. smaller corporate shows and quick sales presentations may prefer table-top presentations.

The savings are two-fold: Exhibitors can keep their commitment of trade show staff to a minimum because only one person can handle set-up and tear-down of pop-up displays on their own; Today's pop-up displays are more easily transportable and are money savers in damage and shipping costs because they involve fewer carrying cases and are made of lighter-weight materials than traditional trade show booths.

There are those occasions and events, of course, that require traditional trade show booths to accommodate a large number of sales associates on site and display stocking shelves and stands for a lot of product and/or sales literature. On the other hand, many firms simply want a bright graphic presentation to draw potential customers in to meet the sales and marketing team, and the pop-up display is the perfect solution.

Pop-up trade show displays typically use an accordion-style folding frame made of either aluminum or fiberglass. These frames easily fold up and are carried or shipped in a handy case.

The frames are covered with either fabric or photo-mural graphic panels, which attach to the frame using Velcro or error-proof magnets. The panels easily roll up and are also stored in the carrying case. One person can entirely set-up and tear down with ease. And additional advantage is that extra graphic panels displaying a different product or service can be easily carried in the same case and quickly swapped out for presentations to different audiences.

For the standing floor pup-up displays, the full frame and panel accessory, usually about 8-ft. tall, stretch or arc across the back of the booth space, leaving plenty of room for staff, chairs, tables, literature racks, television monitors, product or whatever an exhibitor requires. The table-top pop-ups are about half as tall and are designed to sit on top of a table which the exhibitor can cover with a decorative or logoed drape.

Pop-up displays are the workhorses of the trade show industry, as they are light-weight and portable for a demanding display schedule, while at the same time replacing the traditional booth with nearly identical graphic power. Many firms use the smaller table-top pop-ups for each sales person, for instance, where a fully professional display can be up and running for three, four or even five sales presentations in different locations in one day. The larger floor pop-ups are just right for the one-day or two-day show and are so portable they can be ready to go at another exhibition the very next day.

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