Getting Your Squidoo Lens Ranked In Google and Bing

We suggest you ignore anyone who says it is not possible to develop a Squidoo lens, and then proceed to get it onto page one of Google. As long as you're taking the right steps and know your competition well, it shouldn't be a problem achieving higher rankings for your lens.

Do not fall into the trap of thinking on-site SEO such as link structures do not apply to lenses because they are still important. The search engines today give high emphasis to a page that has been interlinked with other relevant pages, helping the visitors navigate around the site more effectively, and at the same time giving the search engine spiders something more to bite on. Relevant topics or keywords in other areas of your lens are what you will create links for so people can easily check them out and read them. The intended effect is exactly the same as you would want on a site or blog - give people more to think about and read. There really is a lot you can do to help your self with getting ranked, and this is actually a fairly powerful strategy to get into place, asap.

Once you get your lens setup for SEO, then it is just a matter of making sure each new article is taken care of as well. But one thing that is a real plus is that implementing SEO to rank your lens is not as intensive as for a typical site. You have various metrics available to you, and one of them is related to traffic. Just like your server raw stats log, your lens log will provide a nice list of the different search phrases people used.

So how can you leverage these keywords? Writing new lens content is a great idea as well as is building a lens off those keywords.

Lens comments as well as user ratings are extremely important, and that is something you need to get people to do. One of the reasons why Squidoo is so stable, no matter how harsh the search engine algorithm change might be, is because of the inbuilt system that takes care of spam by getting users to report it as soon as they see it. Squidoo has stated they simply will not recognize certain lenses, and others in certain niches will just be deleted, etc. And secondly, communicate, interact and build a relationship with your readers; ask them to rate your lens and leave constructive comments. Achieving a high search engine position for your Squidoo lens means you have to be willing to do what is necessary just like any other endeavor in life.

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