How To Design A Logo For A Non Profit Organization

Non-profit organizations make a difference in the world fighting poverty, their mission is to create, find and support programs that directly improve the health and well being of an specific population (children, veterans, animals, etc)

I'm sure you can recall some of those organizations like Greenpeace or The Ronald McDonald House Charities. But How well can you remember their logo? I'm sure most of us would remember their logo, but some some won't.

If a non-profit organization doesn't have a logo that launches a powerful and optimistic message about their mission , it might not be well remembered.

Keep in mind that a good nonprofit logo isn't the same thing as good nonprofit brand. But it does provide an organization with a solid foundation upon which to build their brand. Nonprofit logo design is a process that can be just as painful as it can be exciting, because there're a lot of things to keep in mind when working on this kind of project and missing one single detail on could result in a powerless logo.

Well, don't worry, I'm going to show you 4 things you need to think about in order to start your own logo design for a Non-profit organization.

Any experienced designer or agency won't start the design before they speak to their client about these things:

1- Your Mission Your organization's goals and vision are vital when designing your logo, sharing that information with your designer or project manager will give them a better understanding of what you intend to do. If you want to help children, a good designer won't do a literal drawing of somebody helping a child. that won't be creative at all, instead they can use como bold colors (children related colors) or they could use a cartoonish layout.

2- Your Competition There's not a real "competition" when it comes to non-profit organizations, because the funds they raise are used for charity purposes. So when I say a "Competitor" I really mean another organization performing a similar activity. There's no need to reinvent the wheel, simply do what other know have worked before. Use their ideas and apply them to your own process, and ask yourself how does your brand fit into the competitive landscape? Some stuff you might want to analyze are: Fonts, colors and icons.

3- A Single Direction After chatting with your designer, he'll give you some rough sketches for you to choose the one you think will resonate with your audience and will fit your brand personality. At this stage, your logo is starting to take shape and if your designer has understood you organization's objectives you have 50% of the process done in a proper way. Put all your efforts in the design you chose, otherwise you could be going one step forward and two steps back. Make sure the concept you are going to take represents your organization's real goals and objectives.

4- Final Files and Formats. Once you have approved your logo design, you'll want to get your new logo in a variety of file formats. Most useful ones are: eps, jpg, png, and pdf.

Time for Conclusions:

Following these 4 tips will help you get the best logo design for your non-profit organization, just make sure you keep in mind all tips in every single stage of your project.

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