Create Multiple Opt In Pages For Maximum Market Reach

When I was just getting started online I set up a blog with an opt in box for people to sign up to join my list. This was an extremely slow process, but I did not know how to do anything else to build my list. It was almost two years later when I learned that setting up several opt in pages would make such a huge difference in what I would be able to achieve in my online business.

The reason this is a good marketing tactic is because you can reach out to different segments of your target market by setting up different opt in pages that address different specific needs. For example, I had realized at some point that two separate and distinct groups of people, work at home moms and men under thirty, were interested in what I was doing, yet my blog did not speak to these two groups at all. The way to reach new groups easily is by using several different pages that all lead into your marketing and sales funnel.

Choose a new domain name for each page you set up. It is preferable to have a strong keyword phrase as part of this domain, if at all possible. This is a way to let not only Google but also your prospects know that they're in the right place to find the information they need to meet their needs.

Keep your pages simple by using a catchy headline at the top, three paragraphs of information about you, in relation to your area of expertise, and some bullet points that describe clearly what you are providing in your free giveaway. Then ask them to enter their first name and primary email address. You don't need to include any other info in your web copy for this page, it will only end up being 150-200 words.

I have now done this about forty times. Each page I set up is intended to reach a new segment of my market in a way that will speak to them. I continue to write articles and blog posts that can be repurposed into short reports and used for free giveaways for these opt in pages.

Take a close look at your niche and see who you could be reaching out to in a more direct way. It could be related to age, gender, location, or something else particular to your market. Research others that are offering what you are but to a group of people that fall into a different category than the group you're already reaching. It can be fun to see where this takes you and will most definitely increase your income over time.

Set up a new autoresponder for each list you start in this way, and then funnel them all into your main list at some time. This will grow your list, extend your reach, and build your business in a way most online marketers are not yet doing.

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