How To Build An Online Sales Funnel In 4 Simple Steps

An online sales funnel can be extremely powerful when properly built. When you have a finely tuned internet sales funnel in place then you can really scale up your online traffic generation because you know that your system will quickly convert those visitors into commissions.

In this article we will quickly go over how to build an online sales funnel for maximum impact.

1. Lead Capture System - This is before the actual sales funnel, yet it is essential to get things working. Instead of sending people straight to your offer it is important to first capture the lead so you can follow-up with them via email if they don't decide to buy at the first attempt.

The aim is to drive traffic to a simple lead capture page (aka squeeze page) that requests the visitors email address in exchange to discovering what your offer can do for them.

2. Front End Offer - After entering in their email address then you should automatically divert the visitor to a front end product that will be the entry into your sales funnel. This product should be a relatively low ticket product just to get people through the front door.

Make the product generic enough and valuable enough so that a high proportion of your leads will want to purchase it no matter what other types of business opportunity they are currently involved in.

You won't make much money from this initial offer as it acts as a kind of funded proposal to try and get near to break even point as possible from paid advertising using solo ads, pay per click etc.

3. One Time Offer (OTO) - A powerful technique to increase the earnings per sale is to have a special One Time Offer (OTO) product pop-up immediately after purchase. This can be a related product that compliments the initial purchase, and it is available at a special low price and will disappear forever when the page is left.

In the same way you could have a kind of downsell offer where people who try to leave without even having purchase your front end offer are offered a discount of the initial product but with some parts of it removed.

4. Backend Sales Funnel - When you have discovered how to build an online sales funnel you will realise that the majority of your earnings will come from the backend.

It is therefore important to have a range of additional products that customers who are serious about their business can purchase for more advanced training and increased income earnings potential. End with a top tier opportunity that pays in the thousands of dollars at the very end of your online sales funnel.

Make sure to keep pumping traffic into the lead capture system to acquire more customers, and if you do so the backend commissions will reward you for a long time to come.

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