Online Business Brain Dump - Sell Content
Don't Sell Products, Sell Content
Okay, I realize this might sound a little strange. After all, the point of having a business is to make money, right? Absolutely!
You want to sell, right? Sure. But like I've mentioned before, the best way to sell a customer is to gain their trust, reassuring them that purchasing from you will be a decision they won't regret.
The most effective way to do this is to pre-sell. You want visitors to your website to click on the "Buy It Now" button, but you really only want them to make a purchase AFTER they've become comfortable with your business and they've developed respect and trust for you as a business professional.
One option is to put articles or some valuable content on your site to interest readers in your niche' market.
Here are some examples:
- Offer free downloadable articles for your visitors to read
- Provide a newsletter for people to sign up for, allowing you to stay in touch
- Create a web poll to get visitors involved - the questions must relate to your site's theme
- Place a feedback form on your site for visitors to offer suggestions
- Make a testimonials page to show how previous buyers benefited from your site
- Give "Helpful Hints" or "Buying Tips" to provide something of value for free
- Set up a weekly promotion that will encourage visitors to return to your site regularly
These are just a few suggestions of things that you could incorporate into your business. Once your visitors RETURN to your website on a regular basis, you dramatically increase your opportunities to make a sale.
This mini-course you are reading now is an example of "selling content". I'm establishing trust and credibility with the reader, yes, hoping that it will result in product sells of some sort down the road that are mutually beneficially for us both.
Learn to use Aweber to send out scheduled emails with valuable content. That is exactly what I am doing with this minicourse.
Start here: http://www.aweber.com/?286072
(Note: This article is part of a mini-course with twenty lessons. You can find the entire free mini-course here: http://brentriggsblog.com/minicourses.asp.)
About the Author
G. Brent Riggs, author of "Life Without Debt", "Desperation Station" and SeriousFaith.com has over 20 years experience as an business owner, teacher, personal growth coach and mentor. You can contact him from his main website: http://www.gbrentriggs.com
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