Search Engine Relevancy (or lack thereof)

The name of the search game is relevancy. Spam is by definition irrelevant to whatever task you are trying to accomplish. A lot of people are not aware that search engines are subject to this type of abuse or they at least do not know what it is referred to as when they search for a topic and an unrelated (and often ad laden) website appears. Spamming is a popular term in the Search Engine Optimization (SEO) community these days. There are a plethora of ad-serving website, particularly ones made up completely of Google Adsense, that use what are called "black hat" SEO tactics to manipulate search results. You will occasionally find these websites on page one for search terms where they have no place being. For example if you search for "viagra" on Google ( http://www.google.com/search?ie=UTF-8

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