How To Create Your Brand Identity In 3 Easy Steps?

Swish, Bash, Bosh...

For every business, whether you are a one man window cleaning business or a 300 staff, 5 office international cleaning supplies and cleaning services company, you will appreciate the importance of having a recognisable brand. Without a memorable brand, your business will possibly fail to gather a solid level of interest, and will certainly struggle to make an impact on your competitors. Think about it, would you change cleaning supplies company for one that had no brand identity over one that did? There is something about a brand that feels reliable, trustworthy and makes people believe that are going to get what they are paying for. In short...you need one.<br/><br/> Step One: Name<br/><br/> The most important element of a brand is the name. When you think about brands you encounter daily like Microsoft, Pepsi or Cisco, the main thing you remember is the name. It conjures up a whole stream of images in your head you have seen on adverts, heard on the radio and through products you have used before. A strong name should evoke your businesses best points and convey their purpose all in one word. Tricky? Yes. Impossible? No. Just write down all your companies best points, e.g. fast, reliable, cool and then think about what the main thing is that you do, e.g. cleaning, window washing, and splice them together, e.g. Cool Clean Windows or Speedy Sparkle Supplies. It may take a while, but you will eventually get something you like.<br/><br/> Hook<br/><br/> Now that you have a name, you need something to hook your customers in. It might be a special way of delivering your service which is unlike any other. It could be that your staff wears special outfits or that they abseil into work from helicopters. A hook can be anything which makes your service stand out ahead of your competitors. Your hook should also emphasise the best facet of your company. No point having cleaning staff who can juggle fire when it would be better for your brand if they all had hygiene certificates. Any brand agency can spend time with you getting your hook perfect. They can also help you with the creative graphic design for any materials you want to use to deliver your brand.<br/><br/> Style<br/><br/> Final touch time. You have your catchy name, your hook making people take notice, and now all you need to do is get people to see your quality and style shining through. While your style can shine through in your work, for your brand it needs to shine through your point of sale. This can mean a showroom, a van or a website. Get them look top notch and your brand should be heading in the right direction.<br/><br/><br/><br/>

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