How To Make Millions From Millions Of Facebook/Twitter/YouTube/Google+ Customers
To know what to do to make money online you MUST tap into the social media phenomena called Facebook, Twitter, YouTube and Google+. I use the word customers in the title of this article deliberately because that's what these visitors are: customers in waiting.
The figures are so staggering as to be almost unbelievable:
Facebook - 800 million users, 400 million visits every day
Twitter - 250 million users, 140 million tweets per day
YouTube - 600 million users, 2 billion video views per day
Google+ - 52 million users, 10 million visits per week (and this site has just started!).
Then there's LinkedIn, My Space, Reddit and the list just goes on and on and on. Your job as a marketer is to fall in front of these eager social media users and offer them goods and services which they in turn fall over themselves to buy.
How on earth do you do this? You see, they all need a slightly different approach, not entirely different of course, but rather subtly different in some cases and very different in others.
Some sites are set up to do more specific things than say Facebook which is aiming at a wide general slice of the public whereas Redditt and Digg for example are aiming at a specific niche within the social media market.
As an online marketer what you have to do is get into the mindset of users of the big social media sites most importantly of course Facebook. What are Facebook users looking for? Basically it is folk like themselves who have similar likes and desires, similar friendship groups, friends they know physically and internet friends they have never met or are even likely to meet but who may become very firm friends because they think pretty much like each other.
So, how do you get into this mindset? Surprisingly easy in actual fact BUT it does take time. You cannot simply charge in and start selling to people. You need to follow them for a while, find out what they like, agree with them for the most part - not many of us have friends we constantly disagree with - and generally take part in their lives online.
Once you have done this you start to casually steer the online discussion towards where you want it to go. For example, if someone is worried about having enough money for Christmas presents - and I bet there are plenty of those - then you can suggest how you know a friend who is making a bit of extra cash by … you get the idea. Softly, softly, catchee monkey.
Word of mouth - or in this case words on their Facebook wall - is probably the most powerful marketing tool of all. Of course you must make sure that what you are offering is of value and often the best thing is to guide your "friends" towards a site where you are offering something for nothing that will help them get started making money online or offline. Once you get this right it is like having the golden key to the cave full of riches.
About the Author
Ian Heslop is the owner of http://www.NewcastleBusinessAcademy.com and if you want to make money online click here to get free access to his report Seven Steps to Stacks of Cash.
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