6 Tips For A Fantastic Landing Page

The landing page may be the page where visitors arrive after clicking on an online ad, such as a banner, an Adwords ad or a link in a newsletter.

This landing page the visitor must convince a while to stay on the website and a certain action, usually acts much less fun, including:

Leave their email Sometime before paying A whole piece of text reading (many people do not read) Contact Leave As you can see these are not the most favorite things on the net, so the conversion ratio of a landing page is usually under two percent.

But how would you ensure that visitors are still carry out the desired action?

Alteration

The 6 steps of squeeze page design The first step: Conversion define Before beginning designing your landing page you must first determine exactly what action (conversion) is usually to be done. This is extremely important since this is the basis for your landing page and using this information the page is build.

2: Choosing a url Does your landing page an original url? If this should easy to remember? If the url for example in an offline promotion is should be easy to remember where there should be no doubt about spelling as you can. The URL must also deal with the topic. For example if you wish to collect newsletter subscriptions to get a "design your garden" course, you radiate this url. Ontwerpjetuin.nl / course is a great url, ontwerpjetuin.nl / landing speaks less to the imagination.

Step three: Demographic Research What goes on in the minds of the prospective customers? Make an effort to identify clearly what they're looking for. Do you know this? Then go to investigate. This is a very important aspect. If you don't know what your customer expects, how can you ever had a great landing page design?

Step 4: Graphical elements, layout and form design Choose which elements you want to place on the squeeze page. Of course this should also be tailored to the information gathered in steps 1 and 3 have collected. Small tips: Ensure the page is not too busy, be certain to minimize click options, ensure that the most important information above the fold state.

Step # 5: Copywriting A small adjustment inside the text can all ensure that the conversion rate significantly rises or falls. A good small word change in the title could have major consequences. Write a number of texts and titles. Why? See the next step ...

Step six: Testing, measurement and correction A landing page is nearly never optimal. There will always be adjustments to be done so that the conversion still goes up again. Phone connection, and that you have many test, measure and adjust. Google presently has a handy tool that permits you to easily develop various texts and pictures can test (multivariate testing). By doing this you can see the written text and layout to guarantee the highest conversion. And as I said, a squeeze page is almost never optimal, so keep testing, measuring and adjusting!

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