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The Golden Rules of Social Marketing 1. Don't take yourself too seriously. It should be obvious, but social marketing is about being social, and that means you need a good personality to make your brand likable. 2. Each of the tactics described in this guide can work on their own. But, for a business to benefit fully from them, they should be combined with outbound marketing. Never underestimate what a bit of paid promotion can do for your business. 3. You must have good content and solid offers. Without well-produced, engaging content, any and all tactics you employ will most likely fail.

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