The Mobile Application Development Market

‘Mobile’ seems to be the buzzword today. You can be assured the App Store on your mobile will have an app for everything you do in your day – from waking up to a customized alarm tone, to calorie counts of the food you just had to the latest events/ sales happening near your workplace or even the road you are currently traveling. This being the scenario it is obvious that there is a growing market for Mobile apps that can cater to extremely niche needs of the ever demanding consumer of today.

Features like video, location specific content, real-time actions/ notifications, near field communication etc are increasingly becoming hygiene elements in a mobile app and with the increasing slew of mobile devices and platforms, creating apps that function consistently across systems is a constant challenge that one faces in the mobile application development process.

Some rules that all mobile application developing companies swear by are:

Agility: The mobile space changes very rapidly – new devices, new operating systems, fancier animations etc. So its best to not contemplate too much and just go-to-market with the optimum offering you can at that point in time, lest its obsolete a month from then. Also, users today expect quick updates to be released keeping in sync with new device, platform upgrades flooding the market.

Selecting the app development environment: Apple, Google, Microsoft – major players of today do not provide development environments that function across the others platform. This makes it crucial that the right development environment is selected before investing time, effort and money developing the mobile app. Else, the investment needed to adapt across platforms may exceed that invested in developing the core app functionality.

Model of deployment – Every app caters to a specific need. Hence, the deployment model varies from app to app. Depending on if the app needs to function offline/ online, on select mobile devices for doing specific actions (eg, sales team provided with devices from their company) etc a decision must be made as to if the deployment needs to be native, hybrid or HTML5

Task specific apps – Mobile apps generally cater to a very limited space of functionality. Thus, its important that the mobile application development is done in preparation with the fact that there may be multiple mobile apps needed to cater to a larger set of functionalities in a business process.

User has the choice: Ultimately all mobile apps are developed for a USER. But this user, has a choice; the device he/ she wants to use, its configuration may be governed by many personal preferences and needs. Such being the scenario, its best to develop mobile apps that can deliver to a reasonable degree of consistency and reliability across platforms.

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