The Complete Guide For The Internet Marketing Human.
The intention of having a website designed for your business was to generate revenue from the multitude of customers accessible through the Internet. You are not alone in have a difficult time attempting to shuffle through all the available data on how to secure more online purchases. This guide will provide seven easy-to-implement tips to sell more of your product or service starting today.
1. Focus on Prospecting
A website is nothing without human prospects. Prospects should be your daily focus for generating a profit. Prospects can come from many sources, off line and online. Don't be like most website owners who, create their site, submit their site to 800,000 search engines, put their feet up, and expect customers to knock down their door to make a purchase. This method of generating revenue is like creating a grocery store i the desert, talking to a few locals and believing you are going to get rich overnight. Think you can use one method of generating traffic is bad thinking. As a Internet marketing human you must have "Multiple Supplies of Traffic" to generate the dough you want to make online.
Use the following methods to generate Extreme prospects to your site:
- Banner Exchanges
- Traffic Exchanges
- Link Exchanges
- Pay-per-click search Engines
- Free Classifieds
- E-zine Ads
- E-mail Rental Lists
2. Inform your Customer
The more customers know about your product or service, the easier it is for them to buy. Some customers will download information about you product or service before they purchase anything. The beauty of informing your customer on your product or service is to become a dependable resource for your particular field. When the customer is ready to buy, the only logical course would be to buy from the expert on the product or service they need.
Use the following methods to keep your customers informed:
- E-mail Training
- Hot Tip of the Week
- Product Manuals
- How-to guides
- Video Training
3. Sell Complementary Products or Services.
Customers enjoy having one spot to purchase everything they need. Your site should include product or services needed to use your product or service. Your customers will be excited with the fact that you are saving them time and money that they would have to spend searching somewhere else.
Use the following methods to add complementary products or services to your website for a profit:
- Affiliate Programs
- Partner Sites
- Provide the service or product yourself
- Joint Ventures
4. Provide a simple way for visitors to recommend your site to friends.
The quickest way to ensure traffic is for visitors to recommend more visitors. When your customer finds your information rich and valuable site, they will want to recommend their friends visit your site also. Make this process easier by adding a form your customers can fill out and send a direct link to your site to their friends E-mail box. By adding convenient ways to recommend your site you are making sure your customers pass the word so you traffic catches on like a virus.
Use the following methods to make it easier for customers to recommend your site:
- Free Gift for recommendation
- Enter drawing for recommendation
- Free Tip for recommendation
- Free Advertising for recommendation
5. Provide a Frequent Purchase Program.
Reward your customers for making purchases on your website. Once a purchase is made a reward should be offered to create loyalty. This works best with products that a customer has to use up over and over. You can offer a free coupon for 50% off the next purchase. This will ensure that when your customer needs the item again they will come back to redeem their savings coupon.
Use the following frequent purchase methods to ensure many customer returns:
- Purchase Point system
- Discounts for complementary products
6. Be Accessible
Nothing beats human interaction. Customers like to know from whom they are purchasing their product or service. THey also like to know they can call someone if they don't understand something of if they are not satisfied after the purchase. If you provide your phone number, you are telling the customer that you are trustworthy and that you stand-by all products they purchase from you. With an available phone number, the customer feels more comfortable and thus wants to continue buying from you.
Use the following methods to be accessible to your customers.
- Personal Phone Number
- Personal E-mail
- Office Address
- Live Person Software
7. Bring People together
Become a spot that people can come and discuss your product or service. People need to meet others that currently use your product or service. The value of strangers opinion means a lot to the online customer. Your customers search day and night for answers to their issues and would find it refreshing to talk to others that use a particular service or product. If your website is the spot that can find this support they feel more confident with their buying decision.
Use the following methods to become a spot that brings people together:
- Bulletin Boards
- Discussion Board
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