Your MLM Research Will Reveal Most Prospects are Lazy Bums
Wow! The title of this article is kind of harsh, but unfortunately it can be all too true. It is, anyway, for anyone who falls for MLM lie number four which says, “We’ll build your business for you.”
We’ve all seen the advertising hype that promises things like: “You don’t have to sell a thing!” or “We will build your downline for you.” Or “We’ve got lots of people just waiting to be put under you,” or “Our system is automated! You don’t have to do a thing!”
Would you want to work with people who fell for these kinds of lines? Not me! Not if I want a successful network marketing business.
Don’t get me wrong. Lazy isn’t always bad. Just save it for your vacation time. But for my MLM business, I want prospects who know that they must roll up their sleeves right along with me and get into the trenches of doing work.
You see, “people always want to believe that the road to success, fame and fortune is quick, easy, painless and risk-free.” (From The Seven Great Lies of Network Marketing by Ann Seig, p. 19) This is an appeal to laziness and it’s a strong one. People are always looking for a way to get something for nothing.
Don’t forget, your MLM is a business. You are a business owner. And if you are a network marketer, you are also a salesperson. You are selling two things: your product, such as nutritional products or insurance packages, and you are also selling a business model.
A business model is the way you do business. For example, I choose to run my MLM business online and want to share how I do this with other people who are also interested in working from home on the internet.
Most prospects don’t get this dual purpose of network marketing. (Mostly because they fail to do proper MLM research.) A lot of people in general are not business savvy. They really don’t understand that they must be willing to contribute their hard earned time, money and just plain work to make their business a success.
At this point, I will point out though, that any good business model will have an automated marketing system. It’s actually crucial to your success. The key word here is marketing.
Learning good marketing skills is also crucial if you want to grow a nice hearty downline. But an automated system will never take the place of human interaction with your prospects.
“No automated system will ever be able to replace human leadership and the ability to manage a group of people. Every person is different and is going to need individual guidance and direction in their path to success.” (Ann Seig, p. 21)
So you see, the prospects you sign up cannot be lazy bums. It won’t be good for you or them. It’s imperative that you do the best network marketing research you can possibly do to help you find the best people for your business. It’s also important that you find a good business model that will aid you in this search.
So, don’t stop here in your search for truth. Unfortunately, there are more lies to be uncovered in the MLM industry. Click below to find out more.
All the Best! To Your Success!
Kathy Vincent
About the Author
Kathy Vincent is a wife, home schooling mom, entrepreneur, network marketer, business owner and publisher of a weekly email newsletter. She finds marketing fascinating and greatly desires to share what she is learning with like-minded people who are looking for financial success on the Internet.
Want to know one of the “dirtiest,” most best-kept secrets of the mlm industry? Here it is: The heavy hitters don’t sell business opportunities. In fact, that’s the very last thing they sell to their prospects. This is not some tricky play on words either. Click here to learn why: http://marknkathy.therenegadenetworkmarketer.com/howlie4.html
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